B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- dmo conversion roi metrics priority share for Destination marketing organisations (DMOs) (2026)
72% of DMOs cite conversion and ROI metrics as critical strategic priorities.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
350
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier C
https://atlasperk.com/guides/content-strategy-for-travel/destination-marketing-dmos/destination-mana… ↗
Source Article
Destination Management Software: A DMO Martech Buyer's Guide
Original Research
Sojern
· Original study ↗
Methodology
Sojern 2026 State of Destination Marketing report, 350+ DMO survey; share citing conversion and ROI metrics as critical strategic priorities. Cited via secondary source (AtlasPerk guide).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Destination marketing organisations (DMOs): 72% dmo conversion roi metrics priority share. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmos-conversion-roi-metrics-critical-2026
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<blockquote cite="https://lighthousedata.io/data/dmos-conversion-roi-metrics-critical-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- dmo conversion roi metrics priority share for Destination marketing organisations (DMOs)<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/dmos-conversion-roi-metrics-critical-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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