B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- female audience share for DMMA member site audience (South Africa) (2013-04)

Name: Female Audience Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2013-04 · n=123,716 · DMMA (Digital Media and Marketing Association)

Female users accounted for 48% of the DMMA member site audience demographic survey respondents in April 2013.

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Attribution: DMMA (Digital Media and Marketing Association) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2013-04

Entity

DMMA member site audience (South Africa)

Sample Size

123,716

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DMMA (Digital Media and Marketing Association) Primary Tier A

http://www.dmma.co.za/readership/ ↗

Confidence: 57/100 Vintage: 2013-04 Channel: Common Crawl

Source Article

DMMA

Original Research

DMMA (Digital Media and Marketing Association) · Original study ↗

Methodology

DMMA demographic survey of member site visitors; sample size 123,716 respondents

Methodology documented

Segmentation

Industrymarketing

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Plain Text

DMMA member site audience (South Africa): 48% female audience share. Source: DMMA (Digital Media and Marketing Association) (2013-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmma-female-audience-share-apr-2013

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<blockquote cite="https://lighthousedata.io/data/dmma-female-audience-share-apr-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- female audience share for DMMA member site audience (South Africa)<br><small>Source: DMMA (Digital Media and Marketing Association) (2013-04) · <a href="https://lighthousedata.io/data/dmma-female-audience-share-apr-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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