B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

53%

53% -- audience male share for DMMA member site audience (South Africa), male (2013-01)

Name: Audience Male Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2013-01 · n=119,833 · DMMA (Digital Media and Marketing Association)

53% of DMMA member site demographic survey respondents in January 2013 were male.

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Attribution: DMMA (Digital Media and Marketing Association) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2013-01

Entity

DMMA member site audience (South Africa), male

Sample Size

119,833

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DMMA (Digital Media and Marketing Association) Primary Tier A

http://www.dmma.co.za/research/effective-measure-reports-for-january/ ↗

Confidence: 57/100 Vintage: 2013-01 Channel: Common Crawl

Source Article

DMMA

Original Research

DMMA (Digital Media and Marketing Association) · Original study ↗

Methodology

Effective Measure demographic survey of DMMA member site audience, January 2013

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

DMMA member site audience (South Africa), male: 53% audience male share. Source: DMMA (Digital Media and Marketing Association) (2013-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmma-audience-male-share-jan-2013

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<blockquote cite="https://lighthousedata.io/data/dmma-audience-male-share-jan-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- audience male share for DMMA member site audience (South Africa), male<br><small>Source: DMMA (Digital Media and Marketing Association) (2013-01) · <a href="https://lighthousedata.io/data/dmma-audience-male-share-jan-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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