B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- female audience share for DMMA member sites audience (South Africa) (2012-09)

Name: Female Audience Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2012-09 · n=129,842 · DMMA / Effective Measure

46% of the audience across DMMA member sites in South Africa was female in September 2012.

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Attribution: DMMA / Effective Measure View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2012-09

Entity

DMMA member sites audience (South Africa)

Sample Size

129,842

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DMMA / Effective Measure Primary Tier A

http://www.dmma.co.za/research/effective-measure-reports-for-october/ ↗

Confidence: 57/100 Vintage: 2012-09 Channel: Common Crawl

Source Article

DMMA

Original Research

DMMA / Effective Measure · Original study ↗

Methodology

Effective Measure demographic survey of DMMA member site audiences, September 2012; sample size 129,842 respondents

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

DMMA member sites audience (South Africa): 46% female audience share. Source: DMMA / Effective Measure (2012-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmma-audience-female-share-sep-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/dmma-audience-female-share-sep-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- female audience share for DMMA member sites audience (South Africa)<br><small>Source: DMMA / Effective Measure (2012-09) · <a href="https://lighthousedata.io/data/dmma-audience-female-share-sep-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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