B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100
100 -- population affinity index for University Preparatory education segment vs Denmark general population (2023)
The baseline affinity index for the general population without data targeting is 100.
- 100 represents the baseline general population affinity index without data targeting
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100
Unit
Index
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceData
Primary
Tier A
https://www.audiencedata.com/segments/university-preparatory-education/dk/ ↗
Source Article
Education: University Preparatory - DK - AudienceData
Population
How likely are you to hit this segment without any data targeting applied to your campaign?
- people in the DK population fall within this segment - that's about 11% (incidence rate)
- of those people are online and targetable. That's about 16% (online incidence rate)
So without data, 84%…
Original Research
AudienceData
· Original study ↗
Methodology
Baseline affinity index against the general population (100 = average); higher tiers (150/200/250/300) are selectable targeting options on the page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
University Preparatory education segment vs Denmark general population: 100 population affinity index. Source: AudienceData (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dk-university-prep-population-affinity
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dk-university-prep-population-affinity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- population affinity index for University Preparatory education segment vs Denmark general population<br><small>Source: AudienceData (2023) · <a href="https://lighthousedata.io/data/dk-university-prep-population-affinity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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