B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- share of audio ad revenue for Danish podcast advertising market (2021)
Podcasts are projected to account for a 9% share of total audio advertising revenue in Denmark in 2021.
- Expected / projected figure for 2021
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Danske Medier / IRM
Primary
Tier A
https://www.irm-media.no/dk/aktuelt/nyheder/podcasts-udgoer-27-millioner-2021/ ↗
Source Article
Podcasts udgør 27 millioner 2021
Den stærke vækst i podcastlytning er langsomt, men sikkert begyndt at slå igennem kommercielt, viser opgørelse fra Danske Medier og IRM.
I rapporten udjorde markedet 15 mio. kr. sidste år, svarende til 4% af den samlede reklameomsætning på lyd. vækstraten er høj, markedet ventes i år at vokse med næ…
Original Research
Danske Medier / IRM
· Original study ↗
Methodology
Podcast share of total Danish audio advertising revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Danish podcast advertising market: 9% share of audio ad revenue. Source: Danske Medier / IRM (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dk-podcast-audio-share-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dk-podcast-audio-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- share of audio ad revenue for Danish podcast advertising market<br><small>Source: Danske Medier / IRM (2021) · <a href="https://lighthousedata.io/data/dk-podcast-audio-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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