B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- platform preference rate for users (2023)
70% of users prefer platforms offering diverse avatar options representing different ethnicities, genders, and body types according to a 2023 survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akool.com
Primary
Tier C
https://akool.com/knowledge-base-article/what-is-an-avatar ↗
Source Article
Avatar
Original Research
akool.com
· Original study ↗
Methodology
Survey source unspecified
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
users: 70% platform preference rate. Source: akool.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diverse-avatar-preference-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/diverse-avatar-preference-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- platform preference rate for users<br><small>Source: akool.com (2023) · <a href="https://lighthousedata.io/data/diverse-avatar-preference-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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