B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11.5%

11.5% -- share of voice investment for Distribuzione (Retail Media in Italy) (2023-04)

Name: Share Of Voice Investment Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2023-04 · Adjinn

La Grande Distribuzione Organizzata accounted for an 11.5% Share of Voice in digital advertising investment in Italy in April.

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Attribution: Adjinn View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

11.5%

Unit

Percentage

Data Vintage

2023-04

Entity

Distribuzione (Retail Media in Italy)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adjinn Primary Tier B

https://mediakey.it/news/pubblicita-digitale-a-investire-di-piu-in-aprile-e-ancora-la-distribuzione/ ↗

Confidence: 53/100 Vintage: 2023-04 Channel: Deep Crawl

Source Article

Pubblicità digitale, a investire di più in aprile è ancora la Distribuzione - Media Key

Anche in aprile, come a marzo, il settore della Distribuzione continua a mantenere il primo posto nella classifica degli investimenti in pubblicità digitale. La Grande Distribuzione Organizzata, che include sia il largo consumo, sia la distribuzione specializzata in specifiche categorie di beni, res…

Original Research

Adjinn · Original study ↗

Methodology

Source: Adjinn, multinational with expertise in digital advertising measurement and benchmarking data.

Methodology documented

Segmentation

IndustryRetail RegionIT Channelmulti-channel

Cite this stat

Plain Text

Distribuzione (Retail Media in Italy): 11.5% share of voice investment. Source: Adjinn (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/distribution-leads-digital-ad-spend-april-2023

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<blockquote cite="https://lighthousedata.io/data/distribution-leads-digital-ad-spend-april-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.5%</strong> -- share of voice investment for Distribuzione (Retail Media in Italy)<br><small>Source: Adjinn (2023-04) · <a href="https://lighthousedata.io/data/distribution-leads-digital-ad-spend-april-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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