B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- top profession threat rate for journalists (2026)
Disinformation ties as the top perceived threat to the profession for 32% of journalists.
- Ties with another factor as the top perceived threat
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Muck Rack
Primary
Tier B
https://dialogue.co.za/blogs/ai-media-relations/ ↗
Source Article
AI Media Relations: 6 Critical Shifts For PR Teams In 2026
Twelve months ago, a PR pitch had one audience: a journalist scanning an inbox. Today, that same pitch may be summarised, ranked and cross-checked by an AI tool before a journalist ever reads it in full. AI media relations is no longer an emerging trend to watch. For most newsrooms, it is already th…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 2026 State of Journalism Report, cited by Dialogue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
journalists: 32% top profession threat rate. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disinformation-top-threat-journalists-2026
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<blockquote cite="https://lighthousedata.io/data/disinformation-top-threat-journalists-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- top profession threat rate for journalists<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/disinformation-top-threat-journalists-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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