B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- discovery search share for Google Business Profile searches (2026)
About 84% of Google Business Profile searches are discovery searches rather than branded searches.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arc4.com
Primary
Tier C
https://arc4.com/resources/franchise-google-business-profile-optimization/ ↗
Source Article
Google Business Profile Optimization For Franchise Network
Original Research
arc4.com
· Original study ↗
Methodology
Vendor blog citing unnamed industry research
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google Business Profile searches: 84% discovery search share. Source: arc4.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discovery-searches-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/discovery-searches-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- discovery search share for Google Business Profile searches<br><small>Source: arc4.com (2026) · <a href="https://lighthousedata.io/data/discovery-searches-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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