B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- share more likely to buy from brands with easy discounts for US holiday shoppers (2024)
85% of consumers/holiday shoppers are more likely to buy from brands that make discounts easier to find.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Basis / Mintel / Inmar / SalesForce
Primary
Tier C
https://qa.outfront.dev/blog/twelve-trends-christmas-how-impact-2024-holiday-shopping-out-of-home-ad… ↗
Source Article
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising | Brand Central Station | OUTFRONT
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising
September 3, 2024
Have you started your holiday shopping yet?
We know, we know – back-to-school is barely in the rearview. Holiday shopping already?
Yes, very much already, with early shopping up 25% yea…
Original Research
Basis / Mintel / Inmar / SalesForce
· Original study ↗
Methodology
Cited from Basis, Mintel, Inmar, SalesForce
Methodology documented
Segmentation
Industryooh_advertising
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US holiday shoppers: 85% share more likely to buy from brands with easy discounts. Source: Basis / Mintel / Inmar / SalesForce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discount-friendly-brands-85pct
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<blockquote cite="https://lighthousedata.io/data/discount-friendly-brands-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share more likely to buy from brands with easy discounts for US holiday shoppers<br><small>Source: Basis / Mintel / Inmar / SalesForce (2024) · <a href="https://lighthousedata.io/data/discount-friendly-brands-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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