B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1%
1% -- ad representation rate for disabled people in mainstream advertising (2024)
Disabled people are represented in mainstream advertising just 1% of the time.
- Original research methodology or measurement source is not specified in the press release
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Misfit Media
Primary
Tier B
https://misfitmediaagency.com/disability-inclusion-marketing-blog/misfit-media-launches-disability-i… ↗
Source Article
Misfit Media Launches Disability Inclusive Advertising Initiative — Misfit Media – Disabled Creative Agency
Misfit Media Launches Disability Inclusive Advertising Initiative
For immediate release: Wednesday, February 14th, 2024
Change is coming. It’s big, audacious and it starts with advertising leaders who are ready to go where 99% of their competitors will not.
There’s an invisibility problem that isola…
Original Research
Misfit Media
· Original study ↗
Methodology
Cited in press release; original measurement source not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
disabled people in mainstream advertising: 1% ad representation rate. Source: Misfit Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disabled-representation-mainstream-ads-1pct
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<blockquote cite="https://lighthousedata.io/data/disabled-representation-mainstream-ads-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ad representation rate for disabled people in mainstream advertising<br><small>Source: Misfit Media (2024) · <a href="https://lighthousedata.io/data/disabled-representation-mainstream-ads-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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