B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2%
2% -- appropriate representation rate for disabled people in advertising (2024)
Within the 1% of advertising representing disabled people, the disabled community feels appropriately represented only 2% of the time.
- Calculated from community perception within the 1% of advertising featuring disabled individuals
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Misfit Media
Primary
Tier C
https://misfitmediaagency.com/disability-inclusion-marketing-blog/your-inclusive-agency-5-steps-to-t… ↗
Source Article
Your Inclusive Agency: 5 Steps to take today + how to implement them — Misfit Media – Disabled Creative Agency
Your Inclusive Agency: 5 Steps to take today + how to implement them
We get at least one message a week from a disabled creative struggling at their job because of ableist implicit bias and systems in their agency. Oftentimes, leaders attend a freebie training and think “we fixed it! We’re done! We …
Original Research
Misfit Media
· Original study ↗
Methodology
Community sentiment about representation within the 1% of ads featuring disabled people
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
disabled people in advertising: 2% appropriate representation rate. Source: Misfit Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disabled-appropriate-representation-2pct
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<blockquote cite="https://lighthousedata.io/data/disabled-appropriate-representation-2pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- appropriate representation rate for disabled people in advertising<br><small>Source: Misfit Media (2024) · <a href="https://lighthousedata.io/data/disabled-appropriate-representation-2pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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