B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1
1 -- customer satisfaction rank for DirecTV (vs. all cable TV providers) (2015)
DirecTV claimed to be #1 in customer satisfaction over all cable TV providers.
- Claim subject to NARB recommendation for more prominent source disclosure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1
Unit
Rank
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Advertising Review Board (ASRC / Council of Better Business Bureaus)
Primary
Tier A
http://www.asrcreviews.org/narb-panel-hears-directv-appeal-even-very-funny-advertising-may-include-c… ↗
Source Article
NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation
Original Research
National Advertising Review Board (ASRC / Council of Better Business Bureaus)
· Original study ↗
Methodology
Customer-satisfaction ranking claim used in DirecTV's Rob Lowe broadcast ad campaign; NAD found DirecTV had appropriate substantiation and the NARB panel (decision dated Aug. 14, 2015) recommended only a more prominent disclosure of the claim's basis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DirecTV (vs. all cable TV providers): 1 customer satisfaction rank. Source: National Advertising Review Board (ASRC / Council of Better Business Bureaus) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/directv-1-customer-satisfaction-cable-tv-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/directv-1-customer-satisfaction-cable-tv-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- customer satisfaction rank for DirecTV (vs. all cable TV providers)<br><small>Source: National Advertising Review Board (ASRC / Council of Better Business Bureaus) (2015) · <a href="https://lighthousedata.io/data/directv-1-customer-satisfaction-cable-tv-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.