B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- direct traffic decline rate for Define Media Group client sites (2013-07)
Define Media Group observed a week-over-week decrease in direct traffic in the range of 10 to 25% across analyzed client sites.
- Reported as a range across analyzed client sites (10 – 25%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2013-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Define Media Group
Primary
Tier B
http://www.definemg.com/dark-google-android-4-and-ios-6-passing-search-referral-data/ ↗
Source Article
iOS and Android Passing Search Data
Original Research
Define Media Group
· Original study ↗
Methodology
Week-over-week decline in direct traffic as previously misattributed organic search traffic was reclassified; range 10-25%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Define Media Group client sites: 10% direct traffic decline rate. Source: Define Media Group (2013-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-traffic-decline-referrer-fix-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-traffic-decline-referrer-fix-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- direct traffic decline rate for Define Media Group client sites<br><small>Source: Define Media Group (2013-07) · <a href="https://lighthousedata.io/data/direct-traffic-decline-referrer-fix-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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