B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

4%

4% -- sales decline rate for US direct selling industry (2009)

2009  · Direct Selling Association

Direct selling sales experienced a decline of about 4% in 2009.

  • The source notes the decline was 'about 4%'
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Attribution: Direct Selling Association View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2009
Entity
US direct selling industry
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Direct Selling Association Primary Tier A
http://www.directselling411.com/blog/turning-a-corner/ ↗
Confidence: 31/100 Vintage: 2009 Channel: Wayback
Source Article
Turning a Corner?
Turning a Corner? No doubt you’ve seen or read stories about the group of expert economists who recently declared that the Great Recession is officially over. I doubt it feels that way to many of you. The recession has hit the direct selling business in about the way we expected. According to our la…
Original Research
Direct Selling Association · Original study ↗

Approximate decline figure from DSA commentary

Methodology documented
IndustryRetail RegionUS Channelcontent
Plain Text
US direct selling industry: 4% sales decline rate. Source: Direct Selling Association (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-selling-sales-decline-2009
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<blockquote cite="https://lighthousedata.io/data/direct-selling-sales-decline-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- sales decline rate for US direct selling industry<br><small>Source: Direct Selling Association (2009) · <a href="https://lighthousedata.io/data/direct-selling-sales-decline-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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