B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.6%
1.6% -- direct mail share of advertising spend for US direct mail advertising (2023)
Direct mail spending was projected to increase from a baseline of 1.6% to 4% of total advertising dollars in 2023.
- Forecast/projection by Winterberry Group
- 1.6% represents the baseline/starting share projected to increase to 4%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Winterberry Group
Primary
Tier C
https://www.fssi-ca.com/increase-response-rate-reach-direct-mail/ ↗
Source Article
Why Direct Mail Marketing Is Still Relevant in the Digital Age | Direct Mail Marketing
Business Process Improvement, Direct Mail, Direct Mail Marketing, Document Design, How-to Guides
Why Direct Mail Marketing Is Still Relevant in the Digital Age
Direct Mail Marketing Deserves a Second Look
By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company.…
Original Research
Winterberry Group
· Original study ↗
Methodology
Winterberry Group forecast cited by FSSI; share projected to rise from 1.6% to 4% of ad dollars
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US direct mail advertising: 1.6% direct mail share of advertising spend. Source: Winterberry Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-share-of-ad-spend-2023
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<blockquote cite="https://lighthousedata.io/data/direct-mail-share-of-ad-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- direct mail share of advertising spend for US direct mail advertising<br><small>Source: Winterberry Group (2023) · <a href="https://lighthousedata.io/data/direct-mail-share-of-ad-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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