B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$254
$254 -- revenue per lead for Direct mail (2024)
Direct mail leads generated an average of $253.54 in revenue per lead.
- Data comes from a single vendor's book of business rather than an independent study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$254
Unit
Currency Usd
Data Vintage
2024
Entity
Sample Size
115,393
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
birdseyepost.com
Primary
Tier C
https://birdseyepost.com/blog/direct-mail-cac-vs-paid ↗
Source Article
Direct Mail CAC vs. Paid Social for CPG: A Benchmark Comparison
Original Research
birdseyepost.com
· Original study ↗
Methodology
Single vendor's book of business; direct mail leads generated 509% more revenue than digital leads
Methodology documented
Segmentation
Industrydirect_mail
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Direct mail: $254 revenue per lead. Source: birdseyepost.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-revenue-per-lead-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-revenue-per-lead-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$254</strong> -- revenue per lead for Direct mail<br><small>Source: birdseyepost.com (2024) · <a href="https://lighthousedata.io/data/direct-mail-revenue-per-lead-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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