B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17 days
17 days -- direct mail piece lifespan in home for US direct mail (2024)
US direct mail piece lifespan in the home averages 17 days.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17 days
Unit
Duration Days
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USPS
Primary
Tier B
https://www.mailpro.org/industries/political/ ↗
Source Article
Political Direct Mail Company | Campaign & Committee Mail | MPA
Florida State Vendor • Trusted Since 1989
BUILT FOR THE CAMPAIGN CALENDAR
Data, print, and mail under one roof, on one schedule, with the discretion a contested race demands. No vendor handoffs, no lost days, no leaks.
Voter file hygiene, printing, and USPS entry handled in-house. One team owns the …
Original Research
USPS
· Original study ↗
Methodology
Cited from USPS Mail Moments Review 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US direct mail: 17 days direct mail piece lifespan in home. Source: USPS (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-lifespan-17-days
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<blockquote cite="https://lighthousedata.io/data/direct-mail-lifespan-17-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17 days</strong> -- direct mail piece lifespan in home for US direct mail<br><small>Source: USPS (2024) · <a href="https://lighthousedata.io/data/direct-mail-lifespan-17-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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