B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17 days
17 days -- direct mail in home duration for US direct mail pieces (2025)
The average direct mail piece lingers in the home for approximately 17 days.
- Approximation ('about 17 days')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17 days
Unit
Duration Days
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mailpro.org
Primary
Tier C
https://www.mailpro.org/locations/ocoee-fl/ ↗
Source Article
Commercial Printing & Direct Mail Ocoee FL | MPA
Ocoee, FL
|
Orange County
|
Since 1989
Commercial Printing &
Direct Mail in
Ocoee, FL
Direct Mail in
Ocoee, FL
Mail Processing Associates is a full-service commercial printer and direct mail company serving Ocoee and the West Orange County corridor. Since 1989, we have run print, data, and mail unde…
Original Research
mailpro.org
· Original study ↗
Methodology
Cited by Mail Processing Associates
Methodology documented
Segmentation
Industrydirect_mail
RegionUS
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
US direct mail pieces: 17 days direct mail in home duration. Source: mailpro.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-in-home-duration-17-days
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<blockquote cite="https://lighthousedata.io/data/direct-mail-in-home-duration-17-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17 days</strong> -- direct mail in home duration for US direct mail pieces<br><small>Source: mailpro.org (2025) · <a href="https://lighthousedata.io/data/direct-mail-in-home-duration-17-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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