B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- direct mail effectiveness perception for marketing professionals (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
http://www.arrowprintinginc.com/services/ ↗
Source Article
Printed Services
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa survey of marketing professionals; described as 'more than 1000' respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 79% direct mail effectiveness perception. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-effectiveness-marketingsherpa
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<blockquote cite="https://lighthousedata.io/data/direct-mail-effectiveness-marketingsherpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- direct mail effectiveness perception for marketing professionals<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/direct-mail-effectiveness-marketingsherpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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