B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- donation increase for Christian Aid Week campaign (2018)
Using higher quality paper stock envelopes in the 2018 Christian Aid Week campaign boosted donations by about 80%.
- Approximate figure ('about 80%')
- Specifically from using higher quality paper stock envelopes (costly signalling)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Marketreach
Primary
Tier A
https://www.marketreach.co.uk/mail-unleashed/richardshotton-founderofastroten/transcript ↗
Source Article
Use behavioural science to unlock campaign potential with Richard Shotton
Use behavioural science to unlock campaign potential with Richard Shotton
Rory
Hello and welcome to Mail Unleashed. Brought to you by Marketreach. Well, as they say on University Challenge, you're probably familiar with the rules by now. But just in case you're new to this. It's a series of intervie…
Original Research
Marketreach
· Original study ↗
Methodology
Campaign data on donation effectiveness based on envelope quality.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Christian Aid Week campaign: 80% donation increase. Source: Marketreach (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-boost-donations-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-boost-donations-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- donation increase for Christian Aid Week campaign<br><small>Source: Marketreach (2018) · <a href="https://lighthousedata.io/data/direct-mail-boost-donations-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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