B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- advertising mail attention rate for US households (2025)
According to the USPS Household Mail Survey 2025, 61% of advertising mail received by households gets at least some attention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USPS
Primary
Tier B
https://www.mailpro.org/post/direct-mail-lead-generation/ ↗
Source Article
Direct Mail Lead Generation: Proven Strategies for Success
Direct Mail Lead Generation: Proven Strategies for Success
Alec Boye, President, Mail Processing Associates
In today’s competitive landscape, direct mail lead generation stands out as a powerful marketing strategy for reaching your target audience. This approach allows you to connect with potential …
Original Research
USPS
· Original study ↗
Methodology
USPS Household Mail Survey 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households: 61% advertising mail attention rate. Source: USPS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-attention-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-attention-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- advertising mail attention rate for US households<br><small>Source: USPS (2025) · <a href="https://lighthousedata.io/data/direct-mail-attention-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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