B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- ad influence channel rank for Direct mail (US advertising channels) (2025)
Direct mail ranked #2 in ad influence among advertising channels, behind TV and streaming.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Rank
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Franklin Madison Direct
Primary
Tier A
https://franklinmadisondirect.com/e-books/2025-consumer-trends/ ↗
Source Article
From Print to Performance: Consumer Trends in Direct Mail
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Top Influential Channel
Direct mail has jumped to the #2 spot in ad influence, just after TV and str…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Consumer research published in Franklin Madison Direct's '2025 Consumer Trends' guide: direct mail ranked second in ad influence, behind TV and streaming; noted as especially effective with older and middle-aged audiences. Methodology and sample size not detailed on the landing page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mail (US advertising channels): 2 ad influence channel rank. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-ad-influence-rank-2025
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<blockquote cite="https://lighthousedata.io/data/direct-mail-ad-influence-rank-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- ad influence channel rank for Direct mail (US advertising channels)<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/direct-mail-ad-influence-rank-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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