B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- direct mail action rate for Direct mail recipients (2026)
7% of direct mail recipients will take some sort of action, such as visiting a website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
approvedindex.co.uk
Primary
Tier C
https://www.approvedindex.co.uk/direct-marketing/direct-mail-response-rates ↗
Source Article
Direct Mail Response Rates
Original Research
approvedindex.co.uk
· Original study ↗
Methodology
Unspecified research cited by Approved Index
Methodology documented
Segmentation
Industrydirect_mail
RegionUK
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
Direct mail recipients: 7% direct mail action rate. Source: approvedindex.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-action-rate-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-action-rate-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- direct mail action rate for Direct mail recipients<br><small>Source: approvedindex.co.uk (2026) · <a href="https://lighthousedata.io/data/direct-mail-action-rate-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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