B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- margin uplift vs agency channel for OOH operators with direct-to-brand sales (2026)
OOH operators that develop direct-to-brand sales channels generate margins 30% to 50% higher for the same locations compared to the agency model.
- Reported as a range (30% to 50%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SIE7E
Primary
Tier C
https://www.wearesiete.com/en/industry/ooh ↗
Source Article
B2B Lead Generation for OOH Advertising Companies | Siete
The global out-of-home advertising market surpassed $44 billion in 2024 and is growing at 8% annually, mainly driven by DOOH (Digital Out-of-Home), which already represents 35% of the industry’s revenue. In LATAM, cities like São Paulo, Mexico City, Bogotá, and Lima concentrate the region’s largest …
Original Research
SIE7E
· Original study ↗
Methodology
Range 30-50%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OOH operators with direct-to-brand sales: 30% margin uplift vs agency channel. Source: SIE7E (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-brand-ooh-margin-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-brand-ooh-margin-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- margin uplift vs agency channel for OOH operators with direct-to-brand sales<br><small>Source: SIE7E (2026) · <a href="https://lighthousedata.io/data/direct-brand-ooh-margin-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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