B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- digital video ad spend growth rate for advertisers (2025)
Digital video ad spend is projected to increase by 14% in 2025.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
Source Article
Advertising & Marketing Articles
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95% of women characters in US ads are portrayed in domestic and family roles, while only 3% are in leadership roles, according to a March 2025 CreativeX report. In worldwide ads, 71% of women characters are portrayed in domestic roles and 20% in leader…
Also cited by
ppc.land
https://ppc.land/
2026-08-16
Original Research
IAB
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
advertisers: 14% digital video ad spend growth rate. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-video-ad-spend-growth
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<blockquote cite="https://lighthousedata.io/data/digital-video-ad-spend-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- digital video ad spend growth rate for advertisers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/digital-video-ad-spend-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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