B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- percentage of businesses citing lack of motivation and other priorities for NZ businesses lacking digital skills (2021)
37% of New Zealand businesses who do not believe they have the digital skills to get ahead cite a lack of motivation and having other priorities as the reason.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier A
https://www.2degrees.nz/media-releases/digital-and-tech-among-solutions-to-business-resilience ↗
Source Article
Digital and tech among solutions to business resilience
Digital and tech among solutions to business resilience
Technology, digital skills and access are some of the key aspects helping businesses continue to operate in the post-COVID world, according to 2degrees’ latest Shaping Business Study.
The research, conducted by an external provider and carried …
Original Research
2degrees
· Original study ↗
Methodology
2degrees Shaping Business Study, September 2021 survey of ~1,000 NZ business decision makers
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNZ
RoleAll marketers
Cite this stat
Plain Text
NZ businesses lacking digital skills: 37% percentage of businesses citing lack of motivation and other priorities. Source: 2degrees (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-skills-barrier-motivation-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-skills-barrier-motivation-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- percentage of businesses citing lack of motivation and other priorities for NZ businesses lacking digital skills<br><small>Source: 2degrees (2021) · <a href="https://lighthousedata.io/data/digital-skills-barrier-motivation-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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