B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- digital onboarding abandonment rate for consumers (digital sign-up processes) (2022)
In 2022, 68% of consumers abandoned/dropped out of a digital sign-up process.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Signicat
Primary
Tier A
https://www.signicat.com/blog/onboarding-wins-how-customers-increased-conversion-rates ↗
Source Article
Onboarding wins: how customers increased conversion rates
Onboarding wins: how customers increased conversion rates
Total Economic Impact™ study shows conversion rate boost
We think of the world today as a digital one. But right now, more than two-thirds of potential customers are abandoning digital applications. And if anything, things are getting worse, …
Original Research
Signicat
· Original study ↗
Methodology
Signicat Battle to Onboard research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 63% | |
| 2022 (current) | 68% | +7.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers (digital sign-up processes): 68% digital onboarding abandonment rate. Source: Signicat (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-signup-abandonment-2022
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<blockquote cite="https://lighthousedata.io/data/digital-signup-abandonment-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- digital onboarding abandonment rate for consumers (digital sign-up processes)<br><small>Source: Signicat (2022) · <a href="https://lighthousedata.io/data/digital-signup-abandonment-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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