B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- digital share of ooh spending for global OOH advertising (2025)
Digital out-of-home advertising accounts for 47% of total global out-of-home advertising spending in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jordanfeil.com
Primary
Tier B
https://jordanfeil.com/dooh-advertising/ ↗
Source Article
DOOH Advertising: The 2026 Guide to Digital Out-of-Home
DOOH is what happens when outdoor advertising caught up with digital. Same physical screens in public spaces, but now they change in real time, respond to context, and can actually be measured. Global DOOH ad spend hit $25.5 billion in 2025, now 47% of all outdoor advertising and on track to overtak…
Original Research
jordanfeil.com
· Original study ↗
Methodology
Derived from DOOH vs total OOH spend figures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global OOH advertising: 47% digital share of ooh spending. Source: jordanfeil.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-ooh-2025
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-ooh-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- digital share of ooh spending for global OOH advertising<br><small>Source: jordanfeil.com (2025) · <a href="https://lighthousedata.io/data/digital-share-of-ooh-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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