B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- digital share of ooh advertising for Out-of-home advertising (German market) (2021)
Digital advertising media accounted for 37% of out-of-home advertising in 2021.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://dmexco.com/stories/state-of-dooh-the-trends-advertisers-need-to-know/ ↗
Source Article
DOOH trends that you need to know. | DMEXCO
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
DOO…
Original Research
Nielsen
· Original study ↗
Methodology
Share of out-of-home advertising represented by digital advertising media. Not explicitly attributed within the article, but appears in the section citing Nielsen's assessment of the German advertising scene.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-home advertising (German market): 37% digital share of ooh advertising. Source: Nielsen (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-ooh-2021
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-ooh-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- digital share of ooh advertising for Out-of-home advertising (German market)<br><small>Source: Nielsen (2021) · <a href="https://lighthousedata.io/data/digital-share-of-ooh-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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