B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- digital share of total ad investment for global advertising market (2026)
Digital advertising spending is forecast to account for around 70% of total global ad investments in 2026.
- forecast
- approximate value ('around 70%')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://arkmarketing.com/balancing-branding-and-performance-media-planning-for-long-term-brand-growt… ↗
Source Article
Balancing Branding and Performance: Media Planning for Long-Term Brand Growth - Ark Marketing
Media planning is done to determine where, when, and how often marketing messages are delivered. It can help with long-term growth by building consistent brand visibility across the right channels, improving performance through data-driven optimization, and aligning branding and performance for sust…
Original Research
Statista
· Original study ↗
Methodology
Statista forecast cited by Ark Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising market: 70% digital share of total ad investment. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-global-ad-spend-2026
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-global-ad-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- digital share of total ad investment for global advertising market<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/digital-share-of-global-ad-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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