B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.4%
64.4% -- digital share of total ad revenue for US advertising market (2021)
Digital advertising accounted for 64.4% of total advertising revenue in 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64.4%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Winmo
Primary
Tier B
https://www.winmo.com/ad-sales/the-hottest-winter-brands-increasing-digital-advertising/ ↗
Source Article
The Hottest Winter Brands Increasing Digital Advertising - Winmo
The Hottest Winter Brands Increasing Digital Advertising
It might be the second week of January, but the first week is really just a test run, even for the hottest winter brands. These companies, plus their agencies and tech partners, are finally getting back into the swing of things post-holidays —…
Original Research
Winmo
· Original study ↗
Methodology
Winmo/MediaRadar citing industry data; digital share up from 52.1% in 2019
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US advertising market: 64.4% digital share of total ad revenue. Source: Winmo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-ad-revenue-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-share-of-ad-revenue-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.4%</strong> -- digital share of total ad revenue for US advertising market<br><small>Source: Winmo (2021) · <a href="https://lighthousedata.io/data/digital-share-of-ad-revenue-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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