B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- digital radio share of audio ad revenue for US digital radio advertising (2018 (forecast))
eMarketer predicts digital radio advertising will take a 21% share of audio advertising revenue by 2018.
- forecast
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2018 (forecast)
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.exactamedia.com/exactawp/pandoras-enhanced-targeting/ ↗
Source Article
Pandora’s Enhanced Targeting & Music Discovery Capabilities Draws Advertisers & Listeners | Exacta Media
Pandora’s Enhanced Targeting & Music Discovery Capabilities Draws Advertisers & Listeners
By Cindy Teruya
Pandora’s mission: “play only music you’ll love.” Over the course of the last 14 years – establishing its music-analyzing Music Genome Project in 2000, when the Internet, let alone Internet radi…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited by Exacta Media; digital radio ad revenue expected to more than double by 2018
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US digital radio advertising: 21% digital radio share of audio ad revenue. Source: eMarketer (2018 (forecast)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-radio-share-audio-ad-revenue-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-radio-share-audio-ad-revenue-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- digital radio share of audio ad revenue for US digital radio advertising<br><small>Source: eMarketer (2018 (forecast)) · <a href="https://lighthousedata.io/data/digital-radio-share-audio-ad-revenue-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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