B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- creators ranking digital products top income for creators (2025)
40% of creators report that digital products are their number one source of income.
- Secondary citation of Influencer Marketing Hub data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier C
https://www.hopp.co/post/creator-store ↗
Source Article
The Rise of the Creator Store: Why Every Influencer Needs One
The Rise of the Creator Store: Why Every Influencer Needs One.
- Stephanie Segev
- Sep 10, 2025
- 3 min read
Updated: Dec 29, 2025
TL;DR
Influencers in 2025 are shifting from brand deals to creator-owned stores.
A creator store turns your link in bio into a revenue hub.
You can sell digital products…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited from Influencer Marketing Hub
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
creators: 40% creators ranking digital products top income. Source: Influencer Marketing Hub (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-products-top-income-creators
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<blockquote cite="https://lighthousedata.io/data/digital-products-top-income-creators" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- creators ranking digital products top income for creators<br><small>Source: Influencer Marketing Hub (2025) · <a href="https://lighthousedata.io/data/digital-products-top-income-creators" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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