B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- digital players ad revenue share for Digital players (acteurs du numérique) in the French advertising market (2022)
Digital players represented 52% of advertising market revenues in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arcom
Primary
Tier A
https://www.arcom.fr/ ↗
Source Article
Arcom
à la une
Vidéos de l'Arcom
Outils & ressources pédagogiques
La liberté d'expression et ses limites
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Éducation aux médias à l'informati…
Original Research
Arcom
· Original study ↗
Methodology
Digital actors represented 52% of French advertising market revenues in 2022, per Arcom homepage (archived Feb 15, 2024).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital players (acteurs du numérique) in the French advertising market: 52% digital players ad revenue share. Source: Arcom (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-players-share-french-ad-revenues-2022
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<blockquote cite="https://lighthousedata.io/data/digital-players-share-french-ad-revenues-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- digital players ad revenue share for Digital players (acteurs du numérique) in the French advertising market<br><small>Source: Arcom (2022) · <a href="https://lighthousedata.io/data/digital-players-share-french-ad-revenues-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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