B
Evidence Grade B
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accuracy verified by the review judge
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Recent
10.5%
10.5% -- year over year growth rate for digital out of home advertising (2025)
Digital out of home (DOOH) advertising revenue increased by 10.5% year-over-year in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
86
Source
Out of Home Advertising Association of America (OAAA)
Primary
Tier A
https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/ ↗
Source Article
Out of Home Advertising Revenue Reaches Record $9.46 Billion - OAAA
19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers
WASHINGTON, D.C. – March 17, 2026 – Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-yea…
Original Research
Out of Home Advertising Association of America (OAAA)
· Original study ↗
Methodology
OAAA industry revenue estimates.
Methodology documented
Segmentation
Channelrss_feed
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digital out of home advertising: 10.5% year over year growth rate. Source: Out of Home Advertising Association of America (OAAA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ooh-year-over-year-growth-2025
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<blockquote cite="https://lighthousedata.io/data/digital-ooh-year-over-year-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- year over year growth rate for digital out of home advertising<br><small>Source: Out of Home Advertising Association of America (OAAA) (2025) · <a href="https://lighthousedata.io/data/digital-ooh-year-over-year-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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