B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- digital ooh share of ooh for African Out of Home advertising (2022)
Digital out of home advertising accounts for 28% of the OOH medium in Africa.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dentsu / Amplifi Global
Primary
Tier B
https://www.worldooh.org/africa-forum-2022 ↗
Source Article
Africa Forum February 2022
A range of improvements required to make the most of the continent’s immense potential.
The World Out of Home Africa Forum --- the third event in WOO’s Grand Tour, after the European Forum last May and the Asia Forum in October --- demonstrated the resilience of the medium in Africa but highlighted …
Original Research
dentsu / Amplifi Global
· Original study ↗
Methodology
Cited at WOO Africa Forum 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
African Out of Home advertising: 28% digital ooh share of ooh. Source: dentsu / Amplifi Global (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ooh-share-africa-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ooh-share-africa-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- digital ooh share of ooh for African Out of Home advertising<br><small>Source: dentsu / Amplifi Global (2022) · <a href="https://lighthousedata.io/data/digital-ooh-share-africa-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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