B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- digital share of media billings for Big 6 and major independent agencies (2025)
Digital media accounted for 57% of global media billings among the Big 6 holding companies and major independent agencies in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
COMvergence
Primary
Tier B
https://fayfo.com/story/wpp-holds-top-spot-in-2025-global-media-billings-67193/ ↗
Source Article
WPP Holds Top Spot in 2025 Global Media Billings
Media and publishing professionals tracking global ad spend saw WPP maintain its lead in 2025, with stable billings of $63.9 billion, according to COMvergence’s latest Global Billings and Market Share Report. Despite holding the top position, WPP’s market share slipped from 14.2% in 2024 to 13% last…
Original Research
COMvergence
· Original study ↗
Methodology
COMvergence Global Billings and Market Share Report
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RegionGlobal
Cite this stat
Plain Text
Big 6 and major independent agencies: 57% digital share of media billings. Source: COMvergence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-media-billings-share-2025
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<blockquote cite="https://lighthousedata.io/data/digital-media-billings-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- digital share of media billings for Big 6 and major independent agencies<br><small>Source: COMvergence (2025) · <a href="https://lighthousedata.io/data/digital-media-billings-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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