B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share rating digital marketing work conditions as good for Polish young professionals (18-30) view of digital marketing industry (2025-11)
83% of surveyed young Poles aged 18-30 rate working conditions in the digital marketing industry as very good or rather good.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier A
https://dimaq.pl/praca-w-digitalu-okiem-mlodego-pokolenia/ ↗
Source Article
Marketing traci blask? Raport IAB o digitalu z perspektywy młodego pokolenia
Marketing cyfrowy przestaje być dla młodych oczywistą branżą marzeń. Choć kojarzy się z kreatywnością i rozwojem, przegrywa dziś z IT w walce o talenty, a jego wizerunek coraz częściej balansuje między presją wyników, wysoką konkurencją i niepewnością związaną z AI. Najnowszy raport [1] IAB Point of…
Original Research
IAB Polska
· Original study ↗
Methodology
Survey conducted 13-16.11.2025 on Omnisurv by IQS platform, commissioned by IAB Polska, respondents aged 18-30
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish young professionals (18-30) view of digital marketing industry: 83% share rating digital marketing work conditions as good. Source: IAB Polska (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-work-conditions-positive-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-marketing-work-conditions-positive-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share rating digital marketing work conditions as good for Polish young professionals (18-30) view of digital marketing industry<br><small>Source: IAB Polska (2025-11) · <a href="https://lighthousedata.io/data/digital-marketing-work-conditions-positive-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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