B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of web traffic from digital marketing for Realtors (2025)
Digital marketing drives more than 50% of Realtor website traffic.
- Stated as 'over 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Resimpli
Primary
Tier C
https://readtomato.com/realtors-welcome-to-the-age-of-humanai-real-estate-marketing/ ↗
Source Article
Realtors! Welcome To The Age of Human+AI Real Estate Marketing.
Google Isn’t a Search Engine Anymore.
It’s a Summary Engine.
You didn’t wreck your blog. You didn’t spam the wrong keywords. You didn’t get outbid by some Zillow clone. Google just stopped needing you. Its AI Overviews now answer user questions directly in search. It’s quoting your blog post, but no…
Original Research
Resimpli
· Original study ↗
Methodology
Cited from resimpli.com; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Realtors: 50% share of web traffic from digital marketing. Source: Resimpli (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-realtor-web-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-marketing-realtor-web-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of web traffic from digital marketing for Realtors<br><small>Source: Resimpli (2025) · <a href="https://lighthousedata.io/data/digital-marketing-realtor-web-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.