B Evidence Grade B Graded under review Safe to Cite Recent

70%

70% -- share of digital marketers rating click through rate as most useful campaign metric for digital marketers (2025)

2025

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Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
digital marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
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Cited survey referenced in Smaily blog article; original study not named

Methodology documented
Industrymarketing
Plain Text
digital marketers: 70% share of digital marketers rating click through rate as most useful campaign metric. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketers-click-rate-most-useful-metric
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<blockquote cite="https://lighthousedata.io/data/digital-marketers-click-rate-most-useful-metric" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of digital marketers rating click through rate as most useful campaign metric for digital marketers<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/digital-marketers-click-rate-most-useful-metric" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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