B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
130
130 -- customer journey performance gap for global multi-million pound brands (2023)
There is a 130-point customer journey performance gap between the top and bottom performing companies among analysed global brands.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
130
Unit
Score
Data Vintage
2023
Entity
Sample Size
15
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wildtribe
Primary
Tier B
https://www.wildtribe.agency/post/b2b-customer-journeys-101-key-takeaways-from-our-webinar ↗
Source Article
B2B Customer Journeys: Key Webinar Insights
B2B Customer Journeys 101: Key Takeaways from Our Webinar
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80% of companies compete primarily on customer experience in today’s B2B landscape —yet many businesses, particularly in industries like renewable en…
Original Research
Wildtribe
· Original study ↗
Methodology
Wildtribe Digital Customer Journey Report; 200+ hours of research analyzing 15 global brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global multi-million pound brands: 130 customer journey performance gap. Source: Wildtribe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-journey-performance-gap
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<blockquote cite="https://lighthousedata.io/data/digital-journey-performance-gap" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>130</strong> -- customer journey performance gap for global multi-million pound brands<br><small>Source: Wildtribe (2023) · <a href="https://lighthousedata.io/data/digital-journey-performance-gap" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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