B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- share sending digital incentives for UX and market researchers (2023)
77% of surveyed UX and market researchers primarily send digital incentives.
- Survey of nearly 100 attendees of Tremendous research incentive calculator launch
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tremendous
Primary
Tier A
https://www.tremendous.com/blog/64-of-researchers-send-amazon-gift-cards-as-a-research-incentive-but… ↗
Source Article
64% of Researchers Send Amazon Gift Cards | Tremendous
64% of researchers send Amazon gift cards as a research incentive, but should they?
By Mia Mishek●4 min. read●Oct 10, 2024
Market and UX researchers prefer compensating participants with Amazon gift cards. Despite its popularity with researchers, this might not be the incentive people actually want.…
Original Research
Tremendous
· Original study ↗
Methodology
Tremendous researcher survey
Methodology documented
Segmentation
IndustryMarket Research
RegionGlobal
RoleUX and Market Researchers
Channelcontent
Cite this stat
Plain Text
UX and market researchers: 77% share sending digital incentives. Source: Tremendous (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-incentives-77
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<blockquote cite="https://lighthousedata.io/data/digital-incentives-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share sending digital incentives for UX and market researchers<br><small>Source: Tremendous (2023) · <a href="https://lighthousedata.io/data/digital-incentives-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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