B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

27 -- organizations studied for digital-first nonprofit organizations (2024)

Name: Organizations Studied Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2024 · n=27 · NextAfter

The benchmark report analyzed fundraising data from 27 nonprofit organizations adopting a digital-first fundraising approach.

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Attribution: NextAfter View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2024

Entity

digital-first nonprofit organizations

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

NextAfter Primary Tier A

https://benchmarks.nextafter.com/ ↗

Confidence: 57/100 Vintage: 2024 Channel: Wayback

Source Article

Digital-First Fundraising Benchmarks

A data-driven look at how a digital-first approach to fundraising is lifting online fundraising and offline fundraising metrics for 27 organizations. As a fundraising leader, you’re inundated with countless benchmark reports that largely all share the same overarching giving trends. These reports ar…

Original Research

NextAfter · Original study ↗

Methodology

Benchmark study cohort size

Methodology documented

Segmentation

IndustryNonprofit Company SizeSMB RoleAll marketers Channelmulti-channel

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Plain Text

digital-first nonprofit organizations: 27 organizations studied. Source: NextAfter (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-first-orgs-benchmark-cohort

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<blockquote cite="https://lighthousedata.io/data/digital-first-orgs-benchmark-cohort" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27</strong> -- organizations studied for digital-first nonprofit organizations<br><small>Source: NextAfter (2024) · <a href="https://lighthousedata.io/data/digital-first-orgs-benchmark-cohort" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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