B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- share of new economic value from digital platforms for global economy (2021)

2021  · Google

An estimated 70% of new value created in the global economy over the next decade will be based on digitally enabled platform business models.

  • Forward-looking estimate over the next decade
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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
global economy
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Google Primary Tier B
https://stg-infidigit-staging.kinsta.cloud/news/google-announces-new-digital-marketing-certification… ↗
Confidence: 27/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Google announces new Digital Marketing Certification Course
Let’s Connect & Accelerate Your Organic Growth - Your data is properly secured encrypted by SSL Google launches new career certificate in Digital Marketing & Ecommerce The certification is available on Coursera and the duration of the course is less than 6 months. The Digital Marketing certificate p…
Original Research
Google · Original study ↗

Google estimate cited in course announcement

Methodology documented
Industrymarketing RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
global economy: 70% share of new economic value from digital platforms. Source: Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-economy-value-share-next-decade
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<blockquote cite="https://lighthousedata.io/data/digital-economy-value-share-next-decade" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of new economic value from digital platforms for global economy<br><small>Source: Google (2021) · <a href="https://lighthousedata.io/data/digital-economy-value-share-next-decade" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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