B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- digital decision makers using digital customer insights for digital decision-makers (2024)
43% of digital decision-makers use digital customer insights.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://minders.io/amplitude-forrester-wave-2025/ ↗
Source Article
Amplitude's Recognition in the Forrester Wave and What It Means for Growth Teams
What the Amplitude Forrester Wave 2025 Report Tells Us
Amplitude was just named a Leader and Customer Favorite in Forrester’s first-ever Wave for Digital Analytics Solutions (Q3 2025). For those of us helping teams scale through data, experimentation, and digital experience, it’s a milestone that co…
Original Research
Forrester
· Original study ↗
Methodology
Forrester 2024 Digital Business Strategy Survey
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
digital decision-makers: 43% digital decision makers using digital customer insights. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-decision-makers-use-customer-insights-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-decision-makers-use-customer-insights-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- digital decision makers using digital customer insights for digital decision-makers<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/digital-decision-makers-use-customer-insights-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.