B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- digital buying decision share for customers (2024)
Around 78% of customer buying decisions are made digitally before entering the sales pipeline.
- Approximation stated as 'around 78%'
- Secondary citation from panelist discussion without original research methodology provided
Lighthouse Research Team
Last verified:
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Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Ecosystem Aces Pro Panel #6: Getting Your Entire Company Aligned Around Partnerships
Ecosystem Aces Pro Panel #6: Getting Your Entire Company Aligned Around Partnerships
In today’s world partnerships have become an essential driver of growth and innovation. While many organizations solely focus on external partnerships overlooking the importance of internal stakeholder alignment tha…
Methodology
Cited by a panelist on a partnerships webinar panel; original research source not identified
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 78% digital buying decision share. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-customer-buying-decisions-78
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<blockquote cite="https://lighthousedata.io/data/digital-customer-buying-decisions-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- digital buying decision share for customers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/digital-customer-buying-decisions-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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