B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- share of consumers spending more in physical stores with digital channels for US/retail consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alwaysopencommerce.com
Primary
Tier C
https://alwaysopencommerce.com/physical-store-vs-e-commerce-store-which-is-really-better/ ↗
Source Article
Physical Store VS E-Commerce Store: Which Is Really Better?
Original Research
alwaysopencommerce.com
· Original study ↗
Methodology
Unattributed statistic cited in blog article; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US/retail consumers: 22% share of consumers spending more in physical stores with digital channels. Source: alwaysopencommerce.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-channels-boost-instore-spend-22pct
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<blockquote cite="https://lighthousedata.io/data/digital-channels-boost-instore-spend-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of consumers spending more in physical stores with digital channels for US/retail consumers<br><small>Source: alwaysopencommerce.com (2026) · <a href="https://lighthousedata.io/data/digital-channels-boost-instore-spend-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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