B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- digital billboard recall rate for US roadway travelers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.allisonoutdoor.com/digital-billboards ↗
Source Article
Digital Billboards | Allison Outdoor Advertising
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey of travelers on roadways with digital billboards
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
US roadway travelers: 75% digital billboard recall rate. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-billboard-recall-month-75
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-billboard-recall-month-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- digital billboard recall rate for US roadway travelers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/digital-billboard-recall-month-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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